Email Deliverability Explained (2nd Edition)

Ken O'Driscoll, September 2023

Did you get my email? This book covers the facts and fictions behind how message filters work and how to reach the inbox every time. Email is a major marketing channel for many businesses, think about all of those special offers you receive from airlines and online stores. But fighting junk email is big business too, you either pay a company to keep your inbox free of spam and scams or a free mailbox provider does it for you so that you keep using their advert-driven platform.

So, how do message filters work and how do you make sure that your legitimate emails reach their recipients? In this book I explain all of that and give you a solid grounding in the principles of email deliverability.

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I wrote the first edition of Email Deliverability Explained way back in 2017. Enough has changed since then that a new edition was needed to keep up. Plus I enjoy writing. Everything has been updated and refreshed, including 3 new chapters. I also plan to store any additional resources on this website. I hope you enjoy it.