Chapter 1 – Introduction
Frames email deliverability around four principles that guide all the best practices.
Chapter 2 – How Internet Email Works
Explains the basic concepts and technologies behind how internet email works.
Chapter 3 – Message Filters and Message (Sample chapter - download PDF)
Covers message filters and streams. It explains the different types and purposes of filters. It also explains what messages streams are and how they can be used to work with filters.
Chapter 4 – Measuring Email Deliverability
Explains how to measure deliverability to understand if you have a deliverability problem.
Chapter 5 – Blacklists and Spam Traps
Covers the different types of spam blocklists, how you get on and off them, and which ones you should be worried about. Spam traps, and their relationship to blocklists, are also covered.
Chapter 6 – Email Address Validation
Explains how email address validation works, and when to use these services.
Chapter 7 – Bounces and List Hygiene
Covers bounce messages and the importance of keeping your contact list in good order.
Chapter 8 – Domain and IP reputation
Explains how reputation filtering works and how to stay on top of it.
Chapter 9 – Content Filters
Explains how filters that operate on the body of an email work.
Chapter 10 – Engagement Filters
Covers how recipient engagement influences deliverability.
Chapter 11 – Email Authentication
Explains the main email authentication protocols and how they can significantly influences deliverability.
Chapter 12 – Conclusion – Putting it all together
This very short chapter wraps it all up.