Posts and Articles

Posts and articles covering email deliverability, marketing, operations, and infrastructure. RSS feed is available here. All content is written by and copyrighted to Ken O’Driscoll unless otherwise stated. Please reach out for licensing and syndication queries.

New Sender Requirements 2024

2024 Update: Gmail and Yahoo! Change Their Sending Requirements Last updated: 10 August 2024 Refer to Chapter 8 (Sender Reputation) and Chapter 11 (Email Authentication) of Email Deliverability Explained (2nd edition) for background information on topics discussed in this post. Back in October 2023 Google and Yahoo! simultaneously announced that they would begin enforcing new requirements for bulk senders from February 2024 onwards. By June 2024 all of the new requirements are officially being enforced. ...

Email Deliverability Explained Second Edition

Publication - Email Deliverability Explained (second edition) is now live on Amazon Delighted to announce that the second edition of Email Deliverability Explained is officially available as of today on Amazon. It took a long while to get here, but it was worth it. I have plans to release a Kindle edition at some point, but not immediately. The print edition always more popular historically. As any self-published author will tell you, it’s a team effort. I would like to thank everyone who helped make this possible. You know who you are.