Proposed Email Verification Protocol

Google recently proposed a new method for verifying that an email address exists without sending a verification message to the address. They are calling it the Email Verification Protocol and there is an associated Internet Draft. The idea is that the verification process all happens within the web browser at the point of address submission instead of being split between the website and wherever email lives. Not using email to verify the validity of an address removes friction such as sending delays and message filtering false-positives. ...

July 25, 2026 · 1 min · Ken O'Driscoll

New Sender Requirements 2024

2024 Update: Gmail and Yahoo! Change Their Sending Requirements Last updated: 10 August 2024 Refer to Chapter 8 (Sender Reputation) and Chapter 11 (Email Authentication) of Email Deliverability Explained (2nd edition) for background information on topics discussed in this post. Back in October 2023 Google and Yahoo! simultaneously announced that they would begin enforcing new requirements for bulk senders from February 2024 onwards. By June 2024 all of the new requirements are officially being enforced. ...

August 10, 2024 · 9 min · Ken O'Driscoll